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How to write a good cover letter

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Cover letter

A cover letter is a single document that should always accompany your CV. Your cover letter provides you with the space to directly sell your skills, ambitions and qualifications.

You should always include a cover letter with your CV when you apply for a job. Your cover letter is a space to sell your skills, ambitions and qualifications to the reader.


  • Address your cover letter directly to the hiring manager or Head of HR. Search for their name by using the company’s website or LinkedIn.
  • Begin with the position that you are applying for, your most relevant skills and one line stating how they will help the employer.

“I am writing to express my interest in the position of receptionist as advertised on your website. My previous studies in Business at college and the unique skills I developed through my work experience in customer service make me an excellent fit for this role. Please find enclosed my CV for your consideration.”

Letter content

  • Give more detail about the achievements in your CV in a more personal and descriptive way:

“As you can see from my CV, I am extremely passionate about good customer service. With over three years of experience working in the sector, I believe the knowledge and the skills I have built up during this time make me the perfect candidate for this role.”

  • Make sure the letter is engaging by using short paragraphs and sentences.
  • Avoid using negative examples. Instead, concentrate on writing about your passion and motivation for the position you are applying for.
  • Make sure your cover letter and CV match up. A cover letter should point to the relevant experiences and skills in your CV and explain why they make you a good fit for the job.

Download our cover letter template here!